In internet marketing, a landing page, in some cases known as a "lead capture page","single property page", "static page", "squeeze page" or a "destination page", is a single websites that appears in action to clicking on an online search engine optimized search engine result, marketing promotion, marketing e-mail or an online ad. [1] The landing page will typically show directed sales copy that is a logical extension of the ad, search results page or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what figures out a marketer's conversion rate. A landing page may belong to a microsite or a single page within a company's primary website.